The Content Cook journal
Practical ideas for branding your resources, supporting your clients and making content work for your coaching business.
Featured guide · Branding & Canva
Five short video guides to adding your logo, editing repeated text, changing colours and fonts, and exporting a client-ready PDF.
· The Content Cook
Read the guideIdeas for the way you coach
Coaching business
A worked pricing calculation, what published surveys say coaches charge, and how to turn your number into packages clients understand.
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Client recipes
Plan the book, use recipes you have rights to, build pages clients can cook from and check the numbers, then deliver it or sell it.
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Coaching business
The forms a coaching relationship needs, from enquiry to closing feedback, with example questions and how to handle health information.
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What each licence usually lets you do, which suits the way you want to use ready-made content, and the questions to ask before you buy.
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Client education
Match a handout to the client’s question, adapt it responsibly and follow up, with a sample meal-planning worksheet and a resource-quality checklist.
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Coaching business
Create a useful client welcome pack with our Welcome Guide, sample wording, a contents checklist and practical delivery tips.
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A practical signup-to-first-review process, with confirmation copy, a consultation agenda and an adaptable onboarding checklist.
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Coaching business
What lead magnets are, why coaches use them and how to promote an e-guide and nurture the conversation, using The Travel Nutrition Playbook.
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What white-label resources are, which formats coaches can use, and how prepared content helps with time, effort and specialist skills.
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